Passion Projects

A conceptual illustration project exploring character, environment, and visual storytelling through a cohesive narrative system.

A whimsical retail brand system that brings character-driven illustration to life across packaging and in-store touchpoints.

A quarantine-era custom guitar transformation inspired by Japanese gardens and koi ponds, combining hand-painted illustration with a full hardware rebuild.

A lettering compilation featuring festive holiday card designs and a custom set inspired by DC Comics characters.

A concept beverage brand exploring a high-contrast, bubble-driven visual system built for shelf visibility, clarity, and playful motion.

Wood-burned cork coasters and a custom holder inspired by classic Power Rangers iconography.

A cohesive conference identity designed to unite designers, marketers, and managers through clear, cross-discipline communication.

A hospitality-forward gifting app concept that reduces decision fatigue with a guided flow for building and sending a custom care package. View the interactive prototype.

A curated set of packaging studies ranging from a custom event gift box to a brand-led artisan tea package system.

A playful gluten-free concept magazine pairing bold editorial layouts with original writing to make GF cooking feel modern and fun.