Lilliputian Toystore
Illustrated Retail Brand Identity + Packaging System
Lilliputian Toystore is a conceptual brand created to explore how illustration and visual identity can evoke imagination, nostalgia, and play. The project focuses on building a cohesive brand world that feels tactile and story-driven, emphasizing character, scale, and personality across branded touchpoints.
Role
Brand & Visual Designer
Tools
Digital illustration • Brand identity development • Packaging/retail system design
Visual Strategy
Build a “miniature world” brand that feels handcrafted and inviting by letting illustration lead the identity, then supporting it with warm color, texture, and clean typographic hierarchy for readability across touchpoints.
System Highlights
Illustration-led brand identity
Warm, curated color palette supporting a nostalgic tone
Hand-drawn elements creating personality and charm
Scalable visual language adaptable across packaging and retail materials
Typography designed to stay clear and legible while allowing illustrations to remain the hero
A whimsical retail brand system that brings character-driven illustration to life across packaging and in-store touchpoints.
