Expertise
Branding & Social Media
Managed creative workloads from concept to completion, collaborating closely with in-house teams across multiple companies. Developed cohesive branding and social media assets that strengthened visual identity and audience engagement.
Creative Direction
Guided visual concepts, provided design oversight, and ensured alignment between creative execution and project goals. Supported teams through feedback, critique, and refinement to maintain high-quality, cohesive outcomes.
Publication Design
Developed cohesive layouts for multi-volume publications by selecting impactful typography, integrating visual elements, and creating structured storytelling to guide reader experience.
Illustration & Packaging
Created custom illustrations for marketing collateral, including work for a start-up food truck and hand-drawn fashion design sketches. Designed packaging concepts that combined visual appeal with clear product communication.
User Interface Design
Designed intuitive web and mobile interfaces with a focus on usability, consistency, and responsive design. Skilled in Figma and Adobe XD to develop wireframes, prototypes, and polished UI layouts.
Responsive Design
Created layouts and interfaces that adapt seamlessly across devices and screen sizes, ensuring accessibility, usability, and visual clarity on desktop, tablet, and mobile.
Email Campaign Strategy
Designed and executed email and newsletter campaigns, including layout, branding, and graphics for multiple sub-brands. Created engaging content that increased audience interaction and maintained consistent identity.
Wordpress Proficiency
Experienced in editing and organizing site content, optimizing articles for clarity, engagement, and SEO. Skilled in creating structured blog posts and pages that reflect brand voice and improve overall visibility.
Production Design
Supported creative teams by updating and producing B2B catalogs using established brand templates. Ensured accuracy, consistency, and high-quality execution across all deliverables.
Event Collateral Design
Designed print and digital collateral—including posters, banners, programs, flyers, and social assets—to support marketing efforts and maintain consistent event branding.
Apparel & Swag Design
Designed branded apparel and promotional merchandise such as t-shirts, tote bags, mugs, stickers, and accessories. Ensured visual consistency across items and appeal for target audiences.
Photo Editing
Edited and enhanced images for print and digital use using Adobe Lightroom and Photoshop. Ensured consistent color, clarity, and quality across campaigns and branded materials.
Video Editing
Created short-form video content for social media and digital platforms. Edited clips, added graphics, and refined pacing to communicate messages clearly and visually. Skilled in Adobe Premiere Pro, Canva Pro, and CapCut for efficient editing and polished output.
Project Management
Experienced in managing timelines, workflows, and team communication using platforms such as Asana, Workday, Basecamp, and Microsoft Teams Planner. Coordinated deliverables, streamlined processes, and maintained clear organization across multiple projects to ensure efficient and timely execution.
Artisan Craftsmanship
Applied design principles to hands-on creative projects, including engraving custom coasters and illustrating a custom guitar body. Demonstrated precision, creativity, and cross-medium versatility.
Event Coordination
Managed event logistics by coordinating communication between hosts, vendors, and caterers. Designed promotional graphics and ensured seamless execution of event activities.
