Fizz Beverage Company
Beverage Brand Concept + Packaging System
Fizz is a conceptual beverage brand created to explore how a cohesive visual identity can support packaging, promotional materials, and physical touchpoints while communicating freshness, clarity, and purpose. Founded in 2016, the brand centers on organically sourced ingredients and a mission to change the way you drink, donating 50% of proceeds to initiatives addressing the global water crisis.
Role
Brand & Packaging Designer
Tools
Brand identity development • Packaging design • Print-ready layout systems • Visual motif development
Visual Strategy
Balance structure and playfulness to evoke carbonation and hydration without relying on literal or overly decorative imagery. Anchor the brand with a restrained, high-contrast palette for shelf visibility, then use bubble motifs and clean typography to reinforce clarity and consistency across touchpoints.
System Highlights
Color palette designed for freshness and strong contrast
Bubble graphic motifs supporting recognition and motion
Clear typographic hierarchy optimized for packaging and signage
Scalable system adaptable across print and promotional materials
A playful, shelf-ready brand concept that pairs bold illustration with a cohesive visual system across packaging and promotional touchpoints.
