Straight Line Conference
Event Identity Concept • Print Collateral Design • Conference Branding
The Straight Line Conference was created to bring designers, marketers, and managers together with the goal of improving workplace communication across disciplines. This concept project focused on blending multiple visual styles into one unified event identity, carried consistently across key touchpoints like posters, invitations, programs, and name badges.
Role
Event Identity Designer (concept + execution across collateral)
Tools
Layout + typography • Print collateral design • Visual system development
Visual Strategy
Use a single, flexible visual system to connect different audiences and communication styles, ensuring the conference materials feel cohesive while still energetic and varied.
System Highlights
Blended diverse visual styles into one recognizable event identity
Designed a consistent set of collateral across multiple attendee touchpoints (posters, name badges, programs, invitations)
Built hierarchy and readability to support fast scanning in event environments
An event branding system that unifies multiple disciplines through a clear, cohesive visual identity across print collateral.
