RAMMY Awards Booth
Publication Design · Digital Asset Production · Web Formatting Collaboration · Sponsor Collateral
Project Snapshot
Org: Gimga Design Group (in-house/agency environment) · “I Heart K-Food” Korean booth activation (client/stakeholders including Korean food & agriculture partners)
Context: Activation hosted within The RAMMYS Awards & Gala (presented by RAMW) — our scope was the K-Food booth, not the full event
Deliverables: Recipe booklet · Website recipe formatting (KFoodInUS, with web team) · Cocktail recipe images · Recipe cards · Sponsor digital business cards · Sponsor listing + product image updates · Branded tote bag research + selection direction
Outputs: Print-ready booklet files · Web-ready image assets · Packaged sponsor assets for handoff
Tools: InDesign · Illustrator · Photoshop
Workflow: Modular layout templates · Content formatting + version control · Linked asset management · Web/print alignment QA · Export specs setup · Clean packaging for handoff
While at Gimga Design Group, I supported the “I Heart K-Food” Korean booth activation featured at The RAMMYS Awards & Gala. Our team managed the booth activation presence and supporting materials; I was not part of the booth environment design and I did not handle event coordination. My contributions focused on the print + digital collateral system and web-ready formatting execution that helped the booth communicate recipes, beverages, and sponsor participation clearly in a high-traffic setting.
For the 2025 RAMMYs, I designed and formatted the recipe booklet, building a repeatable layout system that could handle multiple recipe structures and sponsor back matter. In parallel, I worked with the web team to implement consistent recipe formatting on KFoodInUS, aligning hierarchy, spacing, and image treatments between the booklet and site experience. I also created cocktail recipe images and recipe cards, produced digital business cards for sponsors featured in the booklet, and updated sponsor listing/product imagery for the event page. The activation included sponsors such as MAFRA (Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation). Gallery highlights include the booklet cover and interior spreads that show the layout system in action.
Role
Senior Graphic Designer (Gimga Design Group) — Led publication formatting and digital collateral production, partnered with the web team on recipe formatting implementation, and managed sponsor asset execution across print + web.
Focus
Modular recipe layout systems for fast formatting and consistent hierarchy
Cross-platform consistency (print booklet → web formatting and image treatment)
Sponsor presentation design (cards, listings, product visuals)
Production-ready exports, QA, and clean handoff packaging
High-visibility event collateral built for quick scanning and easy use
Strategy & Concept
Booth collateral has seconds to communicate: it needs to read fast, look premium, and stay consistent across formats. The strategy was to create a flexible recipe system—type hierarchy, spacing rules, and image modules—that could scale from booklet spreads to web templates and social-friendly recipe graphics, while keeping sponsor recognition integrated and cohesive.
System Breakdown
Recipe System + Hierarchy
Built a standardized recipe framework (title/intro, ingredients, steps, notes) designed for quick scanning
Established consistent typographic hierarchy and spacing so recipes felt uniform even when content varied
Applied the system across cover, interior recipes, and sponsor back matter for a cohesive print package
Print-to-Web Translation
Coordinated formatting logic with the web team so the site recipes mirrored the booklet’s structure
Produced web-ready assets (optimized images/cards) to maintain brand consistency across devices
Sponsor Module System
Created a consistent sponsor presentation approach (digital business cards + listing visuals) that matched the booklet’s tone
Updated sponsor/product imagery for a cleaner, more unified vendor section experience
Outcome and Reflection
The final system delivered a cohesive set of recipe-driven collateral and sponsor assets that supported the “I Heart K-Food” booth presence across print and web. By building a modular formatting approach, updates and additions could be executed efficiently without visual drift—keeping the activation polished, consistent, and easy to navigate in a live event environment.
