Youth Conference Branding
Event Branding · Illustration · Production Design
Project Snapshot
Org: Emmaus Road (event sponsor)
Deliverables: Event identity, poster key art, supporting graphics and variations
Outputs: Print ready files and digital promotion assets
Tools: Illustrator · Photoshop
Workflow: Hand drawn art to vector build · Layout system for fast updates · Export prep for print and digital
The Living Dead is a week-long evangelism event designed to pique the interest of young teens using a pop culture inspired theme rooted in the idea of dead souls made alive through Christ. Inspired by The Walking Dead, the visuals combine hand-drawn artwork with bold typography and high-contrast composition so the message reads quickly and feels intense without losing clarity. The event later expanded internationally, including an early run in the Philippines in 2016.
Role
Graphic Designer and Illustrator. Developed the event look and feel, created hand-drawn artwork for key visuals, built the poster system, and prepared files for production and reuse.
Focus
Illustration-led event branding built to stand out in youth environments
Strong hierarchy for fast readability of dates, location, and sponsor info
Reusable layout system for future runs and quick detail updates
Clean production setup for print and digital deployment
Strategy & Concept
Youth events compete for attention. The strategy was to lead with a single memorable key visual, then support it with a clear typographic system so the design stays readable even when content changes. The result is a flexible identity that can scale from a hero poster to supporting promotional use without losing impact.
System Breakdown
Concept and tone
Pop culture inspired theme used as a doorway into the core message
High contrast palette and bold type for immediate impact and legibility
Illustration pipeline
Hand drawn imagery developed first, then refined and built for production use in Illustrator
Artwork prepared to reproduce cleanly across formats and sizes
Layout system
Poster framework with consistent placement rules for event details and sponsor marks
Supporting variations designed to stay on brand while adapting to different placements
Production workflow
Print ready file setup and exports for digital promotion
Organized working files to support future event runs and quick updates
Outcome & Reflection
The final identity delivered a memorable youth-facing look that balanced story, clarity, and production usability, and supported the event as it expanded beyond its initial location.
A strong event identity works when it is both attention grabbing and easy to reuse.
