Korea National Armistice Day Celebration
Event Collateral • Production Design • Print & Digital Execution
Project Snapshot
Org: Gimga Design Group (in-house/agency environment)
Deliverables: K-Wine & Spirits tasting station collateral · Tri-fold brochure · Retractable banners · Table signs · Digital assets · Event webpage updates (support)
Outputs: Print-ready files · Large-format production files · Screen-optimized exports · Packaged handoffs for production
Tools: InDesign · Illustrator · Photoshop · WordPress
Workflow: Version control · Naming conventions · Linked asset management · Prepress checks · Large-format QA · Export and packaging for handoff
For Korea National Armistice Day at the historic Andrew W. Mellon Auditorium, I supported the K-Wine & Spirits Tasting Station experience with event-ready print design. Guests explored premium Korean wine, soju, and makgeolli alongside curated snacks, with cocktails created exclusively for the celebration by award-winning Korean American mixologists.
The goal was to make the tasting station easy to navigate in a high-traffic setting while keeping the experience polished and consistent across signage and printed pieces. The system was built to stay legible at a distance, scan quickly at the table, and hold up through fast production timelines.
Role
Senior Graphic Designer — Gimga Design Group
Owned end-to-end design production for event collateral and digital assets, including print-ready and screen-optimized exports across multiple formats under deadline. Supported onsite event execution as an assistant (activation support and guest-facing service), while collaborating with the broader team responsible for event planning.
Focus
Print collateral production (brochure, table signs)
Large-format environmental assets (retractable banners)
Digital asset creation and export delivery
Website page support (assisting updates)
QA, prepress checks, and organized handoff packaging
Strategy & Concept
I approached the deliverables as an event-ready system built for fast comprehension in a high-traffic environment: clear hierarchy, consistent branding, and modular layouts that could accommodate last-minute content updates. The goal was to support an immersive tasting experience—spotlighting Korean wine and spirits—while keeping materials production-proof across small-format table signage, brochure layouts, and large-format banners.
System Breakdown
Brochure Layout System
Built a scan-friendly structure for tasting content, with consistent hierarchy for headings, product names, and key details
Used repeatable layout modules so new sections could be added without redesigning pages
Kept spacing and typography consistent to support quick reading in a crowded event environment
Table Signage System
Designed tabletop pieces for immediate readability at close range, using standardized sizing and consistent placement rules
Kept information patterns consistent across signs so guests could understand each category quickly
Prepared files to print cleanly across multiple quantities and last-minute updates
Retractable Banner System
Built banners for distance legibility, prioritizing high-contrast hierarchy and simple message structure
Set production-safe specs for large-format output (scale, safe areas, and image handling)
Reviewed layouts with venue context in mind, including lighting and viewing angles
Digital Assets and Web Support
Exported screen-optimized assets that matched the printed system in typography, spacing, and visual tone
Assisted updates for the event web page to keep messaging consistent across channels
Production Workflow and QA
Maintained organized files with naming conventions, linked asset management, and version control
Completed prepress checks (bleeds, margins, and placement accuracy) and large-format QA before release
Packaged finals for reliable handoff and smooth execution across print and digital outputs
Outcome & Reflection
The final deliverables supported a cohesive, professional onsite experience for a high-visibility embassy-adjacent event, reinforcing consistent messaging from banners to tabletop materials. The project highlights my ability to deliver multi-format event systems under real constraints—tight timelines, multiple outputs, and onsite execution—while partnering with a larger planning team to ensure the designed experience translated cleanly into the live environment.
