Logo & Identity
Brand Identity · Logo Design · Visual Systems
Project Snapshot
Org: Client work + in-house/agency environment (as applicable)
Deliverables: Primary logos · Secondary marks · Lockups · Icon/monogram options · Color variants
Outputs: AI/EPS/SVG masters · Print + digital-ready PNG/JPG exports · Delivery-ready asset packages
Tools: Illustrator · Photoshop (as needed)
Workflow: Discovery + positioning · Sketch/concept exploration · Vector refinement · Usage-ready file prep (naming, version control, export packages)
This collection highlights logo and branding work created for clients across a range of industries. Each identity is designed to align creative direction with brand strategy—developing marks that communicate clearly, support the organization’s goals, and contribute to a cohesive visual system.
Role
Senior Graphic Designer — Led concept development, vector execution, refinement, and final asset delivery for client-ready logo systems (including variations and export packages).
Focus
Translating brand attributes into simple, recognizable marks
Building scalable vector logos that work across print and digital use cases
Creating supporting lockups/variants to fit real applications
Ensuring legibility, consistency, and brand alignment through refinement
Delivering organized, production-ready logo packages for handoff
Strategy & Concept
Strong logos succeed when they’re both distinct and usable. The approach across these projects is consistent: define the brand intent, explore concepts broadly, then refine toward a mark that is recognizable at a glance, scalable across contexts, and flexible enough to live inside a larger identity system.
System Breakdown
Concept + Exploration
Early rounds focused on shape language, symbolism, and typography that reflect brand personality and audience
Vector Craft + Refinement
Built final marks as clean vectors with attention to proportion, spacing, and legibility across sizes
System Thinking
Developed alternate lockups and simplified variants so the logo performs in different placements (headers, social avatars, small print, event signage)
Production Delivery
Packaged final assets for handoff: master vector files, color/mono versions, and exports sized for common digital and print needs
Outcome and Reflection
Each logo in this collection was delivered as a practical identity asset—not just a concept—designed to scale across channels and support consistent, repeatable brand application.
A strong logo is equal parts idea and execution—clarity and usability are what make it last.
