Impact Report Series
Publication Design · Production Design · Editorial Systems
Project Snapshot
Org: Council of Korean Americans (client) · Gimga Group (in-house/agency environment)
Deliverables: Full-length Impact Report · Bi-Annual Report (Taeku Lee report series)
Outputs: Print-ready files · Digital distribution PDFs · Packaged handoffs
Tools: InDesign · Illustrator · Photoshop
Workflow: Version control · Naming conventions · Linked asset management · Chart/table styling · QA for clean handoff
This project includes the design of a full-length Impact Report and a Bi-Annual Report for the Council of Korean Americans, developed as part of a cohesive series to communicate achievements, outcomes, and ongoing work to a donor audience. The goal was to reinforce trust and transparency through strong hierarchy, consistent branding, and data presented in an accessible, publication-ready format.
Role
Senior Graphic Designer (Gimga Group) — Led production layout and report system execution; managed versioning, asset prep, file organization, and export/package delivery for print and digital distribution.
Focus
Production design and layout execution across long-form reports and supporting spreads
Versioning, resizing, and formatting updates through stakeholder review cycles
Exporting, packaging, and delivery-ready outputs (print + digital PDFs)
File hygiene: paragraph/character styles, linked assets, naming conventions, version control
Brand consistency across typography, grids, imagery, and data presentation
Strategy & Concept
Donor-facing reporting needs to feel credible and easy to scan: clear structure, controlled typography, and consistent visual pacing. The strategy was to treat the work as a repeatable series system—establishing layout rules, modular components, and a consistent approach to data/imagery—so the reports could evolve through revisions without losing cohesion or readability.
System Breakdown
Series Framework
Consistent grid + page architecture across report types to establish a recognizable “Impact Series” look and feel
Modular page components for recurring content (section openers, callouts, sidebars, stat blocks)
Typography & Hierarchy
Defined typographic tiers for donor scanning (headline/subhead/body/captions)
Standardized paragraph/character styles to reduce errors and speed production updates
Data + Content Modules
Repeatable treatments for charts, tables, and quantitative callouts to keep data readable and consistent across spreads
Layout pacing that alternates narrative + outcomes so longer sections don’t feel dense or monotonous
Production Workflow
Organized file structure for collaboration (linked assets, packaged handoffs, revision naming)
Export prep for print and digital distribution, including QA for consistency, missing links, and final deliverable cleanliness
Outcome & Reflection
The final deliverables created a cohesive reporting system that supported donor communication through clear storytelling, consistent data presentation, and production-ready execution across formats.
Strong reporting design earns trust when the system is consistent—and the production is flawless.
