Fulaa Lifeline International Marketing Material
Nonprofit Marketing · Brand Collateral · Integrated Outreach
Project Snapshot
Org: Fulaa Lifeline International
Deliverables: Brochure and print collateral · Outdoor concept · Website and social presence comps · Donation and correspondence pieces
Outputs: Print-ready layouts · Digital-ready assets and comps
Tools: InDesign · Illustrator · Photoshop
Workflow: Message hierarchy · Consistent layout system · Image handling and export prep
Fulaa Lifeline International is a nonprofit supporting orphans from South Sudan who were displaced due to escalating violence. This project focused on creating promotional and outreach pieces that communicate the mission quickly, respectfully, and consistently, so the organization could build awareness and encourage support. The work received a Silver Student ADDY Award in 2018.
Role
Designer. Developed the visual system and executed a coordinated set of print and digital materials, from concept through production-ready layouts.
Focus
Clear storytelling for nonprofit outreach across multiple touchpoints
Strong hierarchy that keeps calls to action readable at a glance
Consistent brand look across print, web, and social formats
Print polish for collateral intended to be shared and mailed
Strategy & Concept
The strategy was to lead with human-centered photography and pair it with a calm, structured layout system that makes the message easy to absorb. Each piece was designed to work on its own, while still feeling like part of the same campaign, whether someone encountered it as a brochure spread, a magazine ad, or a social post.
System Breakdown
Messaging and hierarchy
Built a repeatable structure for headline, mission statement, and next-step call to action
Used short blocks of copy and clear spacing to keep content approachable
Cross-channel consistency
Adapted the same visual language across print, outdoor, web, and social comps
Maintained recognizable color and layout cues so materials feel connected
Print collateral and donor touchpoints
Designed coordinated stationery and donor-facing pieces to support outreach and follow-through
Outcome & Reflection
Delivered a cohesive set of promotional materials that helped Fulaa communicate its mission across key channels, recognized with a Silver Student ADDY Award.
A good nonprofit system makes it easier for people to understand the need and take the next step.
