FILA Production Design
Production Design · Catalog Production · Print Ready Asset Prep
Project Snapshot
Org: FILA
Deliverables: Catalog pages and spreads, cover layouts, product callout grids, technical and product visuals
Outputs: Print-ready layout files and packaged production assets
Tools: InDesign · Illustrator · Photoshop
Workflow: Versioning · File organization · Linked asset management · Preflight checks · Export and handoff QA
FILA is a global fashion brand known for sneakers and athleisure. For this project, I supported catalog production by refining and preparing visual assets in collaboration with the creative team, with an emphasis on accuracy, consistency, and print-ready delivery.
Role
Production Designer. Supported catalog layout execution by prepping assets, refining page elements, and ensuring files were clean and production-ready for handoff.
Focus
Production accuracy across layout grids, typography, and product callouts
Consistent catalog formatting across sections and product families
Print-ready setup and reliable file handoff for production workflows
Detail-oriented alignment, cleanup, and asset prep under deadline
Strategy & Concept
Catalog production succeeds when the system is consistent and the details are correct. The approach here was disciplined production execution: keep the grid stable, maintain legibility at a glance, and ensure every product block (art, codes, pricing, and notes) stays aligned and accurate across pages.
System Breakdown
Layout consistency
Maintained a repeatable product grid so pages scan quickly and stay uniform across sections
Kept hierarchy consistent for product names, codes, and pricing callouts
Asset preparation
Prepped and refined placed artwork so it reproduced cleanly in print-ready layouts
Managed linked assets and file organization to support smooth updates and handoff
Production readiness
Applied preflight and print checks to support clean export and delivery
Packaged deliverables to align with production workflow standards
Outcome & Reflection
Delivered clean, print-ready catalog assets that supported the creative direction while keeping production details accurate and consistent across pages.
Good production design is invisible when it’s done right.
